Beautyland, corporate identity

The need of our client was to represent the brand of a beauty salon also specializes in tattoo, but sending a picture of cleanliness and delicacy that deviate from the stereotype of the classic tattoo artist. The brand developed is based on the figure of the cat, as a universal symbol of elegance, sophistication, refinement, and on a  graceful and italic lettering. To strengthen the original style of our client, we have chosen a plum color on matte paper with UV polishing technique on the detail. So, the B letter on the background and the logo on the back are made through the contrast of matt-polished surfaces, perceivable to both sight and touch.

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