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For our customer M.I.F.I., a company specializing in marketing, engineering and equipment of freezing technologies, we have developed a conceptual and eye-catching corporate identity thanks to the intense colours in shades of blue, printed on a paper with matt lamination. The whole project start from the need to give an idea of solidity and to inspire confidence in costumers. Starting from this target, we designed and implemented a restyling of the brand and a complete coordinate image that goes from business cards to folders for documents, from the forms (letterhead and envelopes) to the advertising cards for mail marketing, to the plant handbook. This idea of strength is inherent in  the symbol of the iceberg that we have chosen as the central image. The intent is ambivalent: connection with the slogan "Born for the cold" and representation the company philosophy. The sale of appliances and equipment is in fact only the tip of the iceberg, but the company is primarily concerned with ensuring the optimal operation through the construction of plants in high standard of quality, as well as  the continuing maintenance (the submerged part of the iceberg).