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For the event "Infiorata" we have designed and built a brand able to synthesize the different meanings of this event. Central aspect is certainly that of religion. For this reason we chose to emphasize "Corpus Domini" by a serious and traditional font in a neutral colour. Equally important is the aspect of the flowers for which we have chosen an artistic traits italic lettering, in a green colour. Even the brand itself contains both elements: the stylized flower with petals in the wind is well suited to the type of event. At the same time the design is stylized as the window of a church. Finally, the mark may be interpreted as a rising sun (the heart is orange, fading to yellow and blue petals ends) is the symbol of dawn, the beginning of a new phase. The entire coordinated graphic image is on a yellow background, the color of broom, a flower with extremely wide spread in the territory of Itri during the event.