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The lettering developed for our client, Toni Belfatto, is minimalist, modern, but at the same time fair and balanced. At the implicit and emotional level, clarity and readability can transmit a sense of security and reliability, essential in the type of activity. The customer in fact has a history of tattoo artist, but now its professional specialization has evolved in aesthetic and paramedical tattoing. We have chosen to draw small aspects of the already well-known brand "TONY TATTOO - creativity on the skin" so as to maintain a link with it. Red and black colours are maintained and the new payoff "emotions in the skin", away from the concept of traditional tattoo art, expresses the fundamental idea that in order to let flow the "emotions", it is necessary to intervene "in the skin", solving all those imperfections that are undermining the emotional aspect of the individual. To facilitate readability and storage, are highlighted in red letters, focusing on particular aspects of the name.