logo

Toni Belfatto's business belongs to a complete restyling project of his brand identity. Our client, having worked for years in the field of tattoo art, has had the opportunity to expand his professionalism, specializing in cosmetic and paramedical tattooing. The old image of a tattoo artist was so outdated. At the same time, however, it was important not to cut sharply with the past. We designed a business card on black paper with a matt UV polishing. In this case, the contrast effect between surfaces is particularly evident. A texture resembling the surface of the skin has been applied on the entire front of the ticket as the background of the brand that is clean and simple. The skin is the cornerstone on which rests the whole philosophy of our client. On the back the UV polishing is applied on thin lines made in traditional printing, following a detail of the brand through a vaguely "artistic" and confidential stretch.