A
packaging is not just a container. Packaging
sells.
It creates a distinct image of the product in the mind. A luxury
package is a way to show that the product may afford a certain
expense. The use of recycled paper is a way of saying that the
product is
environmentally friendly,
eco-friendly, natural and safe. The choice of shapes, colours,
materials, is a vehicle of information but above all, is
communication. Packaging
is the element that makes the difference between some wine poured
into a plastic cup
and the same wine sipped in a glass globet with its bottle next to
it.