To
prepare means to expose a brand, make it visible as a central element
so that it is fixed in the customers mind. Materials and supports
reflect light differently. Spaces and volumes create atmospheres. A
neon sign, a billboard, a road sign, an exhibitions stand, any kind
of indoor and outdoor preparations: in each case, the impact is
immediate. The
observer's gaze is captured even only for a moment that is enough to
create interest and curiosity.